SlideMagic Blog

On request of a user, I have added templates with a RACI matrix to the SlideMagic database. (It does not happen often, but this is the first time I actually heard about this consulting framework, the responsibility assignment matrix). In SlideMagic it is super easy to manage all the columns and rows of the table. If your colleagues are not ready for SlideMagic yet, use the app to create the chart, then export to PowerPoint.

SlideMagic has a simple colour scheme: lots of variations of white, black, and grey, and one strong accent colour. Why?

SlideMagic is all about making presentation design efficient. This simple colour layout almost always looks great, and is very recognisable when you set the accent colour to the dominant colour in your logo.

How do you customise SlideMagic to your own preferred colour instead of SlideMagic blue?

1. Go to the settings menu by clicking the cog wheel in the bottom left of the screen

2. You have 2 options to set the new accent colour:

   • Upload an image, after which the app will extract suggested colours from the photo (pro-tip: upload your logo)
   • Enter an RGB code directly

3. Go back to your slides and the whole deck will be set in the new colour scheme. Also notice that the app itself changes its user interface colour to the complement of the presentation colour you picked.

As usual during the summer, things are a bit quieter on the blog at the moment. But instead of me and my family traveling the world, I am turning the SlideMagic rendering engine upside down. I focus mainly on performance. You might not have noticed, but the current app is re-rendering slides frequently, especially with screen resizes and in the story view mode. In the new version, these re-renders will go down to almost zero. Furthermore, I am making the app respond better to different screen resolutions and sizes.

My approach to writing the app is similar to the way I (used to) build financial models. Start simple, complicate and add things, and then clean up and simplify again. Dramatic simplification fo the code will enable me to think about a selective number of new features again

Photo by Lukas ter Poorten on Unsplash.

A recent tweet:

Why does the crowd look denser in the second image? When you make an extreme zoom in an image your brain loses the context in which the original photo was taken. Images are 2D, so no sense of depth here.

Lessons:

• When news outlets publish images to show crowd sizes, see at what angle they are taken. Drone shots from above are the most reliable
• If you need an image of a crowded street or other public place in your presentation, you can use this effect to your advantage. Download a very high resolution image with a flat camera angle, and apply a big zoom/crop.

Photo by chuttersnap on Unsplash

Many users ask for this. It is possible today to browse slides in the template bank by simply hitting an empty return in the search bank, you get served a dozen of random slides.

Still, I am not making this the core of SlideMagic. “Getting all the slides” is a very PowerPoint-like workflow. In PowerPoint it is hard to customise templates (adding/deleting boxes), which encourages you to eyeball a large number of slides you designed previously and pick the one that closest matches what you need today.

SlideMagic is different for a number of reasons:

• It is super easy to customise templates: no need for eye balling. Simply start with a layout that is vaguely in the right direction and make a few adjustments
• Many slides in the SlideMagic template bank are image-based, which generates a huge number of slides that are only usable for very specific situations. Eye balling to get inspired will take too much time and might give you a headache.
• The database starts to get lots of slides that are almost-duplicates: title pages with different titles, small variants of the same concept. Not good for browsing

In general, the template bank gets too big for browsing, and I am only just getting started….

Photo by HelpStay.com on Unsplash

Two big changes:

• More intuitive image cropping, where you see parts of the image that are not covered in the box as semitransparent when editing the image. (When you click away or go into presentation mode, the cropped image will show).
• I simplified the settings menu: now there are 2 screen modes, 4x3 and 16x9, and the explanation box slider will go to and from these screen ratios as needed.

Existing users will updated automatically, or you can download the latest version instantly.

Photo by sept commercial on Unsplash

Wearing a mask in times of the virus (probably) protects you somewhat from catching the virus, (probably) protects others from you. Individually, the change in odds are probably not that big, but as a society as a whole (the perspective of the government), a small change in infection rate can have an incredibly positive impact (exponential mathematics).

But there is something else, a mask has a social function

• A mask signals that it is not rude when you don’t shake my hand
• A mask signals that you are probably a careful person in general and therefore OK to be with (from 1.5 meters distance)
• A mask makes others think (feel guilty) whether to do the same

The mask signals who you are.

This ‘appearance’ also applies to your presentation. You can have the perfect story line, slides with little text, clear and crisp headlines. But the look and feel of your slides says a lot about the culture of you and your company, irrespective of their content.

With SlideMagic, the look and feel is sorted.

Photo by Fran Boloni on Unsplash

Some readers noted that the slidemagic URL sometimes returns an error. As a result I am juggling the URLs fo the app, template store and blog once more. The slidemagic.com URL will now point to the main site and app, the newly acquired slidemagic.blog will point to the blog that I host with squarespace. The blog.slidemagic.com URL will be phased out.

I am putting redirects in place so that everything keeps on working as it should. My main focus is the 10+ year archive of blog posts. My SEO ranking might drop a bit, but this is not my main worry (yet), as I am still focussing on getting the users that are trying out the SlideMagic app to keep on using it, before ramping up marketing. SlideMagic is not a catch-convert-sell slide template business (there are thousands of those), but an attempt to find a way to change the way people make presentations, which requires some patience.

If you are interested in the details: squarespace does not really work well with subdomains (blog.slidemagic.com, instead of www.slidemagic.com), and does work well with the Cloudflare content delivery network + DDOS protection (Israel-based web sites are not always popular). Pointing a blog.slidemagic to squarespace, also means that you have to point the “naked domain” slidemagic.com to squarespace, which then clashes with my server etc.

Let’s hope it all goes back to normal soon.

Photo by Harrison Moore on Unsplash

The most effective introduction to investors is via a referral of a mutual connection. When this mutual connection is ready to put her personal credibility on the line and forward your pitch to an investor, the pitch changes. No small talk, no waffly market backgrounds, and actually, no (or very little) structure, they get straight to the point.

The forward email is likely to be something like this:

• I know this person from ….
• She did this in the past and delivered on all fronts
• Here is a new idea, it is something like an X for Y
• It looks interesting, the obvious question mark is Z, but W could be the wild card that can make the difference
• It could fit nicely with your other investment V
• Have a look and let me know what you think.

Maybe it is a good idea to already think about what your forward email is going to look like, before you ask someone to send it.

Photo by Matt Ridley on Unsplash

Working with images is turning out to be one of the most powerful uses of SlideMagic. The built-in image search gives access to an endless flow of great images, and the grid makes it really easy to layout these photos in a beautiful and consistent way on a slide.

Aligning images has always been difficult in presentation software (it is only worse in word processors), and that bit is solved by the SlideMagic grid. Next up is image cropping. Most design tools use some sort of overlay that allows you to mask/reveal an image. Even as a professional designer, I still struggle with this.

In SlideMagic, you simply drag an image around in a box to decide what part of the photo you want to reveal. I am working on 2 improvements:

• Showing the entire image in semi-opaque when you are editing/dragging it around to give you. a better orientation of what you are doing
• Creating a way to keep the image focused on the most relevant part regardless of changes to aspect ratios or zoom levels of the photo. At the moment, I store to image positioning versions (one for 16x9 and one for 4x3), but in future releases I want to automate this

The challenge here is to offer something that works without turning SlideMagic into a complicated photo editor. Work in progress.