SlideMagic Blog

It has hard to grasp the magnitude of something with cold statistics. For example, this waterfall that I recently visited in Iceland drops 60m, but it is hard to imagine, unless you pay attention to the tiny people standing next to it.

Another example is this TED video by Ramesh Raskar, about photographing light traveling through an empty Coke bottle at a few trillion frames per second. At 3:50 the key statistic comes out: it would take a bullet fired from a gun 1 year to travel through the bottle if it was slowed down as the same rate as the light beam.

Do the same in your presentations. Tell stories with analogies to make it easier for people to understand big (or small) numbers.

Off topic: when photographing landscapes I usually resist the temptation of making that completely clean shot without any evidence of human presence in it. That small house, car, or person adds that critical sense of size to an object. When making a shot of a long-distance view, keep something close to the camera in the composition (a tree branch or something) to maintain the sense of distance.

Probably one of the few areas where visuals do not contribute to more effective communication is on restaurant menus. When I stand outside a place and see a menu with an image of a greasy hamburger on a laminated piece of paper I decide to move on, because I have eaten in too many bad restaurants that use food photography on their menu. My brain has hardwired the relationship: food image on menu -> bad food.

The greasy hamburger image effect also applies to slides. The second you put your first one on the screen, people compare that visual to the 1,000s of other presentation slides they have seen. If it is a list of bullet points, you have lost your audience before you uttered your first sentence.

(P.S. I think typography is a big opportunity for bad restaurants: cut down on the images, replace the laminated menus with pictures for nice heavy paper with freshly printed menus (new every day) using lots of white space and a chique font, and business will boom in your tourist trap. But hey, if you are willing to put in this amount of effort into your business, why not start improving the food…)

It takes some skill to time the right amount of energy for your presentation. Presenting after a very heavy lunch will be difficult. Presenting on an empty stomach is the other extreme. I usually eat a granola bar around 30 minutes before I have to go on stage, to make sure that I am all fired up to go with a fresh shot of energy. Granola bars have a good sugar kick, but also provide some substance that is missing in many processed food snacks and candy.

If you are pitching to a big corporate, it is important to understand how their decision making process works. For example: going behind someone‘back and talk to her superior could back fire.

Big corporates can be big bureaucracies, but not all departments work like this. It could be that the junior team member you just skipped sits next to her boss who is forwarding the email she just received from you straight back at her. They do exist inside big corporates, proper functioning teams with an open work culture.

Some people who are very high up in the corporate hierarchy might actually not have that much decision power. It depends on the type of business. For example, someone can be global marketing manager of a big soft drinks brand, and have a lot of responsibilities. However, it could be that most tactical decisions are actually taken at the country level, in the local subsidiaries in wich the parent holds a minority stake. In short, understand how your big corporate target works before planning your pitch strategy.

One of my clients is saving companies that are caught between two opposing forces. Here is the visual concept I used that explained the 4 contradictions.

Over the next few weeks posting frequency will drop on the blog as I will be spending more time with my family and less time at the computer. I hope you all have a great summer as well.

Image credit: fridgeirsson

Everyone can install a preview of the new and upcoming Microsoft Office 2013 free of charge. Follow the process outlined here, and take into account some of the health warnings by Geetesh Bajaj (be especially careful with Outlook). I installed my version on a Parallels virtual PC on my Mac and limited my mini review to PowerPoint.

Probably on purpose, Microsoft made very little changes to the menu structure of PowerPoint. Anyone using PowerPoint 2010 will feel at home immediately. Everything stayed in the same place. The look and feel of Office 2013 has improved a lot: clean lines, fewer gradients, fewer shadows, light fonts. The UI radiates calm and good taste. Almost a bit too calm, as it can be hard sometimes to see the contrast of white slide backgrounds against the background of the design canvas. But overall, very good.

Microsoft has made the 16:9 aspect standard in PowerPoint 2013. This will work well with modern computer monitors, but I am actually not a big fan of designing slides in 16:9. It works great for movies, but for visuals I find a wide screen somewhat limiting. Also, old VGA conference room projection screens have a 4:3 ratio, and more importantly, I do not expect tablet devices to go to a 16:9 screen ratio.

If there is one criticism for Microsoft, it would be the bullet point template: it is still there. You insert a new slide, and the bullets are waiting for you to be filled in. The entire slide master is still the messy collection of bullet point-based slide layouts with big page numbers and dates on every page. Maybe with PowerPoint 2016, this will be eliminated…

If you use a custom font just on one page of your presentation, it is better to use the text as an image, so viewers of your presentation do not have to install that font on their computers in order to see it. Microsoft PowerPoint gives the option of paste special, past as image but - at least on a Mac - the resulting graphic looks horrible. I simple make a screen shot of the text and paste that in.

I usually do not get draw into a fight, the exception was recently when a client asked me to design a presentation that was a response to a presentation by a competitor that was a direct attack on the company.

The competitor document consisted of 5 pages of dense text with long sentences written in a style of two children complaining in front of the head teacher: “She says, but that is not true, then I say, you see that I am right?”. Lots of quotes, lots of complicated arguments, no numbers, no visuals.

My design was different. One simple headline per slide, one simple fact or illustration to support it. I did not discuss any features of my client, did not repeat the sales story of my client. Just corrected fact after fact after fact. I think it works pretty well, it is just a bit a waste of all that negative energy that goes into aggressive presentations.

I have never been a fan of stock image photographers making pre-fab slide compositions, but in one area they can add value: digitally replicating items to infinity. See the attached image by higyou on Shutterstock. It is worthwhile visiting multiple stock image sites for these type of renderings, since they often can only be found exclusively on one site. Have a look at Filter Forge if you want to try to create these types of effects.