SlideMagic Blog

Photoshop has sophisticated tools for cutting our shapes from images. In PowerPoint you can reach similar effects by filling a shape with an image.

When selecting a fill for a shape, choose “picture or texture fill” instead of a color:

Alternatively, choose “slide background fill” to creat “holes” in your graphics.

Do you save the most important part of the meeting for the end, when everyone is already standing? See Seth’s Godin full post here. Bert Decker added additional thoughts here. Things you should NOT do:

1. Step back
2. Look away
3. Move on the last word
4. Raise your hands
5. Rush to collect your papers
6. Blackball yourself

Great painters use colors to set the emotion of a painting. An example is Van Gogh’s “Le Cafe de Nuit”. He talks about this painting in one of his letters to his brother Theo:

I have tried to express the terrible passions of humanity by means of red and green. The room is blood red and dark yellow with a green billiard table in the middle; there are four lemon-yellow lamps with a glow of orange and green. Everywhere there is a clash and contrast of the most alien reds and greens, in the figures of little sleeping hooligans, in the empty dreary room, in violet and blue. The blood-red and the yellow-green of the billiard table, for instance, contrast with the soft tender Louis XV green of the counter, on which there is a rose nosegay. The white clothes of the landlord, watchful in a corner of that furnace, turn lemon-yellow, or pale luminous green.

It is interesting that Van Gogh talks about clashing colors, but the end result is in fact a very harmonious ensemble of colors.

Painters use intuition and a sharp eye for real-life images to create a suitable color scheme. You can “borrow” a bit of their genius by using painting as an input source for tools such as kuler to create your own color combinations. In fact, paintings might be a better source than images for this purpose.

The result is good, but not as perfect as the original. I miss the digital equivalent of the artist color pallete to mix and match colors as you go. I am starting to experiment though with going “off color scheme”, injecting here and there colors in slides that do not fit 100% with the defined presentation colors.

Every day, I am working hard to convince my clients to switch to a presentation format that no longer resembles the hand-written overhead slides we used in the early 90s: lots, and lots, and lots of slides, pushed forward by remote control, big pictures, big fonts. The slides become the background animation of a speaker’s performance. The best way to do it is by using an internal meeting, a low-risk setting to try it out. The annual company gathering, the annual sales rep conference, these are all great occasions. In these presentations I will use humor, images, and concepts that would never make it to an external presentation, but once the presenter has gone through the experience she is usually “sold”. The way back to dense boring slides is closed. Subsequent external presentations will be more “serious”, but never boring. One more member of the tribe.

Found hidden away on a shelf in the book shop of the Tel Aviv Museum: “Tasteful Color Combinations” by Naomi Kuno. It is not even available on Amazon, that’s why I have trouble finding a good web link to it.

The book contains 455 color schemes (with detailed RGB  and CMYK codes), organized in 14 chapters each with a different mood. (“Nostalgic and melanchology”, “humanistic and natural” to name two). The first edition was published in Japan in 2004, and the English translation is not always perfect, adding to the charm of the book.

Some examples of colors schemes available (exact quotations from the book):

• 241, Formal Kimono: the color of a patterned formal kimono for a married woman
• 255, Homely: the cozy warm color of home where a cheerful laugh is always heard
• 359, Glory and fame: glory and fame never fades away when quality is accompanied. The blue is for glory and the red and gold are for fame.
• 370, Rococo -1: the elegant rococo period colors of Fragonard’s paintings and dresses
• 111, Ryugu castle: the color of a town of Ryugu castle in a deep sea, where princess Otohime and beautiful fish are said to inhabit, in a legend story of Japanese fantasy.

The colors of 111 below as an example:

I have used this book a number of times as a source of inspiration for finding color schemes for seed-level technology startups that need help developing their very first fund raising presentation. (Other techinques to find a good color scheme can be found here).

PDF is the preferred format for emailing out presentations:

• Small file size
• Clean presentation without the risk of an accidental edit

PDF conversions sometimes transfer the full file path and file name of an image in your presentation into a PDF image tag (see example below). Not very pretty.

To get rid of these image tags: Open the PDF file in Adobe Acrobat. [In version 8]: go to view, navigation panels, tags, click options, uncheck “Document is tagged PDF”, re-save the file and they’re gone.

Fewer words is more. The Word Wise blog posted a number of phrases that can be reduced to one word without losing meaning. (Copied in full here, but please do visit this interesing blog).

• at all times - always
• at the present time - now
• because of the fact that - because
• due to the fact that - because
• for the purpose of - for
• in order to - to
• in spite of the fact that - though
• prior to, in anticipation of - before
• with regard to - about
• on an annual basis - yearly
• at this point in time - now
• subsequent to - after
• a large majority - most
• be in a position to - can
• in view of the fact that - because
• in the event that - if
• at your earliest convenience - soon
• be in a position to - can
• under the circumstances - because

There is a bigger trend here:

1. Hand writing creates long texts, when we start we are often not quite sure how to get our point across. Mistakes are hard to correct
2. Word processing allowed us to review (cut) text retrospectively
3. (PowerPoint) graphics and images allow us to get rid of more text and replace them with a visual that “says more than a 1,000 words”.
4. The next step might be that we are letting go of the rules of grammar (similar to SMS messages, Tweets) in more official settings to deal with increasing information overload.

A Peugeot ad finally got me to the source of these brilliant cartoons of incredibly complex machines that perform very simple tasks through a sequence of carefully timed actions. No, they were not pioneered by Road Runner and The Coyote that’s chasing him. Cartoonist such as Rube Goldberg and Heath Robinson are one of the most famous creators of these systems. Today, there still are many annual Rube Goldberg contests that challenge high school students to invent one of their own.

This Honda commercial from a few years ago is a beautiful example of how you can use Rube Goldberg-type effects in visual communication.

How to use it in PowerPoint? Animating one of these machines is a challenge… Two suggestions.

1. Build up audience anticipation. Use a simple cartoon to create a tension about something that is about to happen. The same way that a novelist leaves room for the reader to fill in the blank spaces. See an example on Nancy Duarte’s blog: the hanging piano that is about to fall is a more powerful visual than that of a broken piano on the floor.
2. “There must be a better way to do this”. This is a concept I often need to get across in fund raising presentations for technology startups. Showing a very complex Rube Goldberg machine does the trick for me. (Another technique making the same point is using vintage images, here an “auto wash bowl” long before the automated car wash was invented).

Thank you TED for reminding us of this great speech. It is worth watching again to see someone touching everyone without slide or media support. Even now, decades later on a small YouTube screen, far away from the event itself.

I am anticipating the inauguration speech. Obama’s victory speech in November was phenomenal. I remember what I was doing when I watched it. I still remember story lines of it. Evidence that it stuck. Can he raise the bar even more?

Skype has a beautiful and very strong visual identity. Things start OK on the first page of this presentation by its COO at CES 2009. Then the color coordination gets weaker. Off blue. Pink’s too bright. No greens (Skype’s green “call” button is very strong visual icon returning in the monochrone rainbow).

PowerPoint templates go beyond page 1.

I am sure Skype’s template is OK, the default colors are probably not set in such a way that they are easy to use for people without a degree (or passion) in graphics design. Like in almost all corporate PowerPoint templates, too much screen real estate is devoted to the brand/logo. With its strong blue colors Skype could actually afford not having a logo at all on its presentation pages. People will recognize the company regardless.

Skype COO Scott Durchslag at CES 2009