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Category Design

·Design

Creating more white space in a picture

Many stock images lack sufficient white space for text. Stretching an image distorts the proportions.

A trick to get around this problem:

  1. Copy the image
  2. Crop a small strip at the top of the image
  3. Flip the strip
  4. Stretch the strip only

·Design

Experimenting more with typography

I am creating a presentation for a client today that provides a very simple solution for a very complex problem. While moving around the letters in the words I saw an usual pattern:

  • completely different meanings
  • very similar words…

I need to find more of these.

·Design

Humor in your presentation - Add Letters

Add Letters is a site full with image generators. I noticed that they’ve added a few new images. My personal favorites are those related to The Simpsons.

·Advertising

(Snow) white space to the extreme

Don’t fill up your slides to the last square inch. Instead: leave white space (or negative space). Have the courage to write nothing, take a visual break. This ad for a ski resort takes it to the extreme, but makes its point brilliantly (large image here).

Via Ads of the World.

·3D

I am starting to understand when to use 3D in PowerPoint

A user of PowerPoint 2007 has an enormous amount of 3D tools at his/her disposal. It is only after a year or so of working with this software that I start to understand how 3D could help get your message across.

Many 3D effects are NOT useful. Three dimensional graphs make it harder to match the data to the value axes. Adding “random” bevels, reflections and shadows to a PowerPoint object does not make it an elegant graphical element. The fact that PowerPoint can do it, does not mean you have to use it.

Why don’t we use 3D for what it can do best: show distance? The example below shows a time line that we expect to last forever.

Adding some 3D effects will make it much more powerful:

Other examples could be a landscape scattered with competitors battling for market share. Or a quadruple layer of defenses that can protect the intellectual property of a startup.

Notice that you actually do not need any of the PowerPoint 2007 effects to create a 3D effect. It is all about positioning shapes, and reducing the size of objects and fonts as you come closer to the imaginary horizon.

Use 3D when you think two dimensions are not enough to tell your story.

·Colors

PowerPoint template colors and color blindness

My Vincent van Gogh color set from a few days ago is not very good for people suffering from red-green color blindness.

Use Vischeck to test your own templates. To do so, you need to “save as” a PowerPoint page as “PNG”.

A side-benefit of this test is that you get sense of what happens if someone prints your presentation on a black & white printer. (But hey, the B&W white test is the easiest of all: print preview)

Somewhat related: an earlier post about designing presentations with people suffering from dyslexia in mind.

Via Richard Garber. A more elaborate post on Vischeck and PowerPoint in this post on the Indezine blog.

·Design

Lunarr Elements - "Twitter for beautiful images"

Somehow Stumbleupon has gotten too complicated for just dipping into a series of beautiful images now and then. Lunarr’s Elements keeps it pure and simple. You can vote up and down images and follow (get followed by) people with similar visual tastes.

Via VentureBeat

·Design

My presentations on SlideShare

Many people ask me for examples of my work. The problem is that most of it is highly confidential. Some of my presentations are in the public domain, and I have embedded them in this post. You should realize though that most of these presentations are designed for a big conference audience: large images, very little text. This is not the only style in which I can create presentations (see an earlier post about this issue). Having said that, here we go:

·Colors

"Color me creative"

People have been talking a lot about how colors influence behavior. A study published in Science Magazine today added one more entry to the list.

  • Red: improves performance on detail-oriented tasks
  • Blue: stimulates creativy

The article goes on to discuss underlying causes. Stressful colors like red might enhance effectiveness of getting things done. Blue “calm” colors are better for coming up with that brilliant idea.

Regardless of whether these type of studies are right or not: picking a color scheme for your company look and feel (and/or your PowerPoint presentation) is a far more important decision than deciding the graphics of your logo.

·Design

Which of the 2 objects will move when you align?

When you align 2 or more objects in PowerPoint, one will stay put while all the others move to line up. It is easy to predict which one will move. See the diagram below. Click on the image for a larger picture.