SlideMagic Blog

The tweet “ruin a band’s name by changing one letter” is spreading at the moment. Everyone makes typos, including me on this blog. And typos are hard to spot, especially for people who are totally immersed in their writing efforts. They stop seeing the individual words, they somehow become a placeholder for a specific thought. “Ah, this paragraph covers the competitive positioning”.

In my early years at McKinsey as an analyst, it was my task to correct graphics designers who were working on the team’s slides. I was never really good at it, and always wondered why the senior partner could walk in, look over my shoulder, and catch one. I would never have been a good lawyer.

Certain typos are more important than others. Typos on page 1, sit there for everyone to see on the projector when the room fills up over the course of 30 minutes. Typos in the potential client’s name are never helpful. Typos that turn around the meaning of an entire sentence (forgetting ‘not’ for example) are an issue. And typos in financial data can be catastrophic.

If these financial typos are completely disconnected from reality, you probably get away with them. Buying an oil refinery for $25 rarely makes sense. But if values are close $3.3b versus $3.5b (oops, number from the previous model), it gets trickier. It’s “just” $200m… (That same senior McKinsey partner would always go to the last page to check the fee number in the project proposal).

Always double check that acquisition bid or price list and maybe cover yourself with some small print somewhere.

I made improvements to the image search interface in version 2.3.15. Removed clutter from the side bar, and you can now switch between Unsplash, Pixabay, and the Noun Project (icons) from the image search page. Search keywords are carried over to the other image provider. Existing users should see the update automatically on your machine or can download (like anyone else) here.

I took a recent draft presentation that came across my desk (in PowerPoint) and took out all the specific / confidential information and images, replacing them with dummy text and boxes.

This was by no means a final deck, but it highlights something that most people get wrong when creating a slide deck: tidying up your layout.

Some slides have a white frame, others having images bleeding off the page. Icons are different sizes. Things are not properly aligned. Get all these things right, and your deck will instantly look good, even without fancy fonts, graphics, colours.

This is easier said than done. In PowerPoint, you have the freedom to place anything, anywhere you want. You realise in the last minute that that particular text needs to go in, well it will always fit.

SlideMagic will not let you get away with this. Grids are strictly reinforced. Many users complain about that lack of freedom. I need that 5th box, and now the whole slide layout cannot handle it. And this, exactly, precisely, the process a professional designer has to go through. Unlike you, she does it instinctively and switches the slide layout. With SlideMagic, you will be reminded (kindly) as well.

Here is a quick layout of what a deck like this in SlideMagic should look like. This is not “super design”, SlideMagic helps you make a decent looking deck in the minimum amount possible. “Super design” requires a lot of investment (time and money), which gets you a great looking deck, but one that is sort of set in stone, it is very hard hard to make changes to it. Great for your IPO road show, less so for an every day presentation.

The SlideMagic office add in for Microsoft PowerPoint got rejected for a second time. There are still some technical issues with getting it to work in Office 2013 (I cannot install this old software anymore to test things), but there were a 2 other reasons given:

• “your offer demonstrates insufficient interaction with our service”. While the Javascript API for other Office solutions (Excel, Outlook, Sharepoint) is very extensive, the only thing you can do in PowerPoint is add an image, add a text box, and add an entirely new presentation in a separate file or browser window. (The latter is what I am using to serve my template, Microsoft does not give me the option to insert slides into an existing presentation.
• “Our product team have reviewed your offer alongside our validation team and believe that should your offer contain more compelling templates, it would be possible to allow the offer to be published without interaction with the open PowerPoint presentation” I think what Microsoft means is that if my slide layouts were more interesting, users would not have a problem that (the more interesting) layouts would open in a completely separate presentation.

I will continue to try to fix the technical issues where I can, but it is hard to change the fundamental characteristic of SlideMagic: offer really simple templates that save you time to make presentations…

Anyway, the workflow of simply downloading slides from the web site is actually not that bad. Also, Many users actually use the current version of the PowerPoint plugin, the only difference is that it does not appear in the official Microsoft store. I had a quick look at the Google Slides API, which is far more flexible than Microsoft’s one. I think Microsoft leaves a big opportunity untouched by de-prioritising PowerPoint when it comes to the Office Javascript API, hopefully it will change its mind.

Now and then I dive back into the 12 year archive of my blog and see some or the early slide layouts I made. This Google image search pops up many of them.

While many of these layouts are now still available as templates in SlideMagic, some of them, especially the early ones are a bit different:

• “Slides that stick” orange and brown
• Lots of hand written fonts
• Unusual visual analogies
• Most of them are definitely not for the layman designer…

Yes, I made have been a bit more “daring” back then (and remember, most of these designs actually were taken from actual client work), but I still think that I am on the right track with my current sober, simple, easy-to-make layouts. Less artistic, but far less time wasted by smart people that can use their energy to do more useful things that creating presentation slides.

This tweet caught my attention:

I spent a decade as a strategy consultant at McKinsey crunching spreadsheets, mostly company valuations. And all of those, I did with the very basic Excel functionality: simple calculations between 2 cells.

Like PowerPoint, Excel is packed with fancy features that actually distract form what you are really need to worry about: setting up a proper model. Complicated formulas collapsed in one cell create opportunities for bugs to sneak in. Also, when you need to expand or adjust your model, it is a lot easier when everything is neatly laid out in front of you. In all my models, I could understand the flow of calculation line by line.

The golden rule of analysis applied: “if it looks wrong, it is probably wrong”. (In the 1% of cases this is not true, you are probably on course to receiving a Nobel prize for a major new insight).

I did invest some time in finding a way to make my spreadsheets look good. Numbers rounded, cells aligned. If you are staring at something that looks scrappy, you will treat it as a scrappy back of the envelope.

The exception to all of this might be cases where you treat Excel as a database application. Setting that up properly will require some training.

Photo by Wonderlane on Unsplash

The big Working From Home (WFH) experiment has shown us over the past months that many industry sectors can function perfectly well in the absence of offices. And not only introverts discovered the benefits of not having to go through the commute/dress-up ritual of daily office life.

One thing will fall through the cracks though: coaching of junior people. Our education system produces people that can pass tests, not run companies. New recruits need to look over the shoulder of more experienced people to see how things are done.

When it comes to presentations, anyone can teach herself how to design slides using online resources (and useful tools such as SlideMagic). Learning how to pitch, making a convincing argument, sensing the feel in a room, these are all things that come with experience.

The emerging profession of the highly skilled, highly paid, independent freelancer (I was one of those for more than a decade), consists mainly of people who learned how to do things in a regular company setting, and then broke free. Doing this straight out of school is not possible for most people. You lack the skills, and the credibility to become a service provider.

A good example might be my venture into coding apps. I really understand the target market and the need, the Internet and a 1992 engineering degree taught me how to code, and the result is a usable software product. While I probably could run SlideMagic as it gets bigger, I might not be the person who can run a 200 person strong software engineering team, since I have never been one of these 200 programmers in the trenches working together to manage a very large system.

Version 2.3.11 of SlideMagic just went up and should install automatically (if not you can force a download here). The main updates are to dragging and dropping in story view, that now includes a small animation before you drop a slide into place.

Blunt dragging and dropping can be disorienting as your computer re-renders the story view and you are wondering what just happened. No longer with this small animation. I have experimented with many Javascript libraries to include this effect before, none of them really worked well for my unusual situation: complex slides instead of straightforward images. In the end, I wrote the thing myself and control every aspect of it.

Photo by David Monje on Unsplash

In many cases, a face-to-face informal (video) meeting is more effective than a formal presentation of slides where you drag your prospective investor or customers through page after page of information.

But just going in for a chat with no clear plan what you are going to say does not work either. You cannot wing a sales or investor pitch. Here you are start missing your slides. A poor use of slides is using them merely as a reminder what topic you are going to address next right at the moment when you are talking. “Ah, yes, of course, the market size, well here we have some interesting stats that show the phenomenal growth of online video and social media…”.

A good use of a presentation is to let the slides make you think about your story (days or even weeks) before the presentation. How to sequence your points, how to explain the technology, how to address the white elephant in the room (and other tricky questions).

Once you are done designing your slides, you are also prepared for the meeting (with, or without the actual slides). The presentation was an excuse to organise your thoughts.

(Product plug: in the SlideMagic desktop app you can make presentations very quickly with lots of templates available and less design details to worry about, it might fit right in for this purpose).

Photo by Faris Mohammed on Unsplash

I just added a few more slides to the SlideMagic template database. This time an agenda slide that comes in a number of variants.

Agenda slides are very easy, and very tricky at the same time. Easy, because, well, it is a simple table that does not seem to require any eye for design and/or sophisticated graphics. But, in most design applications getting those boxes to line up properly is an absolute pain. And, agendas change all the time, right up to 5 minutes before the kick off. So you finally got your layout of boxes, when the request comes in to add another line…

This is where SlideMagic shines. The new agenda slide is here, or check out a generic search for agenda slides.

This slide variant is a slightly busy one, with all the information about times, topics, speakers, and locations. Still, I think it can work, people need to know these things in a conference. The SlideMagic library contains other, more minimalist, slides that are better suited as tracker pages to separate sections of a slide deck.

As an introduction offer, access to all slides is free from within the desktop app. Pro users can download or convert to PowerPoint slides. If you are interested in working with these type of layouts and save time, but your colleagues are not (yet) you can quickly make your slides in SlideMagic, and export the slides in order to copy-paste them into a traditional PowerPoint file.