SlideMagic Blog

Almost all my presentations (fundraising, sales pitches) start with some sort of description of a “pain” that needs to be solved. It is very tempting to go to a stock image site and fill the first page with an image of someone who is clearly suffering big time. I have been guilty of this as well.

I am moving away from this. Nobody likes to look at pictures of people in trouble. (Maybe this is a deep instinct, I remember how they use sounds of birds under great stress around airports to prevent them flying into jet engines.) Often these images are acted out and not natural. Using them takes the aesthetics out of your presentation. Below an example of 2 approaches. The left image is a contestant in a mobile phone throwing championship about to toss her handset into the air, I replaced her with a more neutral-looking mobile phone subscriber. The text in the image is illustrative.

If you use big title headings on your PowerPoint slide, the exact vertical center of the slide might not feel natural to the eye. I suggest centering items slightly lower. Here is how you can find the exact location where to set your drawing guides.

1. Draw a random shape in between the top and bottom drawing guide
2. Switch on “snap to other objects” (arrange-align-grid settings-snap to other objects)
3. Select the shape to make its center marker visible
4. Drag the middle horizontal drawing guide to the center of the shape, it should “snap”

I just noticed that iStockPhoto has increased prices over the weekend. A medium-sized image now costs 10 credits instead of 6. That means that such an image costs around $15 depending on the pricing plan you use.

What image sources are you using for your presentations?

I must admit, I am ignoring my own earlier assertions about not using non-standard fonts in presentations. PCs do not come with Helvetica installed, and I love it. In most cases, embedding the font inside the PowerPoint presentation makes sure that people can use it on other computers as well.

Helvetica is a relatively tame font. Selectively you can go a bit wilder. The image below (taken from the excellent Google LIFE image archive) mixed together with the Boycott font gives that instant jeans commercial effect. Here is an example of a presentation that uses something similar. Obviously, these type of fonts are only to be used for big image/huge font presentations, and probably not in every presentation you make.

Readers from the early days will remember similar posts, but I want to bring up the subject of cutouts again. Recently, I started using them more, especially in combination with randomly drawn shapes.

1. Fill the background of a slide with an image. Right-click the slide, select [format background], select [Picture or texture fill] and select a file. Note that this is different from simply copying a page-covering image on your slide.

2. Copy another image over it.

3. Draw a shape, I like using random shapes.

4. Right-click the shape and select [Format shape], [Fill], [Slide background fill], and add an inner shadow for additional effect.

Images found on iStockPhoto.com.

OK, this concept is somewhat hard to explain. I will give it a try, but I am not sure I can get it across in a blog post. Here we go:

Paint is irreversible: therefore a painter must get it right a first time, or otherwise face extensive fix up work. The more experience the painter gets, the more confident a painter becomes. It is better to make a (small) mistake than restrict yourself to making timid and boring paintings.

The starry night, Vincent van Gogh, 1889, oil on canvas, 74x92cm, MoMa, New York

I notice something similar in presentation design. Be confident as your design your slide in “analogue mode”, scribbling on a piece of paper. Be confident to open the PowerPoint screen, delete all Microsoft bullets and start adding elements from your design: box, box box, align, arrow, etc. Make them big, bold, confident, but minimalist.

In this way you work faster, and slides come out more natural. It is all about confidence.

Maybe this post does a better job in explaining.

Following my recent review of the book The Presentation Secrets of Steve Jobs, here is a nice presentation summarizing the content of the book.

The Presentation Secrets Of Steve Jobs

Thank you Nancy Duarte for pointing me to this. Disclosure: links on this blogs to Amazon are affiliate links, I earn a small commission when you purchase products through them.

At 11PM on the evening before the Board meeting, the finance department emails you a horribly looking PowerPoint deck full of copied tables from Excel with the latest quarterly results. There is no time to start designing beautiful data charts. What emergency fixes can you do?

Here are a few suggestions:

• Select the the table and set the fonts and font sizes to the ones you are using throughout the presentation. (Get rid of that Excel Arial)
• Remove as many abbreviations as you can
• Right-align the row labels
• Right-align the numbers
• Take out decimal points, or add decimal points so that the numbers align
• Round up to whole millions, billions if you can
• Select the columns with data and distribute them, set them to be exactly the same width
• Put repeated words (“M&S” in my example) to the right
• Center the column headings
• Bold up the totals
• Get rid of as many borders as you can
• Add some subtle grey tones to differentiate columns

Click on the image for a bigger picture.

Steve Jobs, the CEO of Apple, is a public speaking legend, and in The Presentation Secrets of Steve Jobs, author Carmine Callo aims to give you everything you need in order to be “insanely great in front of any audience” (as he puts it). When I started of reading the book I was not that enthusiastic. The book repeats a lot of the speaking basics that are covered by other authors on the same subject. A very good overview for someone who has not read many public speaking books.

But later on in the book it became more interesting for me, as Gallo goes into the detail of a number of keynote addresses by Steve. As it turns out, Gallo is a speaking coach who works a lot in the high tech sector, a field I recognize since my local clients often are in the Israeli technology industry. Flicking back through the pages, here are some of the ideas I highlighted:

• The book made be reconsider my aversion towards video in presentations (because it causes so many technological problems). Maybe 10 years later, technology has moved on and it is time to think about incorporating (very short) fragments of video.
• “Your audience does not care about your product, people care about themselves”. A good reminder when creating presentations that need to sell technology products loaded with features.
• The concept of “reality distortion field”, being such a good speaker that the audience is basically ready to accept anything from you
• A reminder how important headlines are
• A reminder how important it is to practice (if there is one public speaking tip that is important, this one is it). And building on this: you actually need to practice in order to sound spontaneous and speak naturally. Winging a presentation with improvised language and “uhs” and “ohs” does not sound spontaneous and natural.
• That you need to be Steve Jobs in order to dress like Steve Jobs in a key note presentation.
• The important of “signalling” making it completely and utterly obvious what the point of your slide/image is. No brain puzzles for your audience.
• Great speakers remain calm and confident when something unexpected happened, see this video full of Apple bloopers:

This ad reminds me of many poor PowerPoint slides I see. It sure grabs the attention, but that’s probably also the only thing it does.

Let people communicate like never before, let’s try to achieve that in 2010 but in a more positive way. A happy new year to you all.

A bigger picture on Ads of the World.