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I think yes, but really tiny ones, in a color with a very low contrast with the background. Standard PowerPoint templates put huge page numbers, dates, and other graphical distractions on every page. It looks ugly, and having a visible counter running on your pages might make your audience wonder how many more numbers there are before the end.
Why still put them on (in a very small font)? It makes it easer to discuss comments/improvement suggestions on your slides, it is easy to run a meeting with printouts and related to that, it makes it easier to put your print deck together if you drop your pages on the floor.
Sometimes, complexity is a visualization issue. When you design your slides, save the audience some work and do the disentangling for them. Example: there are 2 approaches to drawing a technology architecture:
The second approach always gives a better result.
Thank you Jared Chung for emailing these charts to me in response to the post about the U.S. Army spaghetti chart (in a slightly different context though).
The brain works in funny ways. Recently, I snapped a picture with my mobile phone of a busy and messy whiteboard after a long team discussion. It didn’t matter to me that I will not be able to read most of the text (poor handwriting, poor phone camera). Because of the location of the scribbles on the board I was perfectly able to recall the entire discussion without reading a single word.
What happened? The brain had assigned its memory of the entire rich discussion we had to locations on the whiteboard. “Going to a place” is enough to unlock the memory.
Presentation lesson? Credit to management consultants. Sometimes it is good to have that busy chart with all strategic options on one page, it does not have to be pretty, the axes you use to define that 2x2 framework do not really matter. The chart will become the mental map of the discussion. Even when you improve it later on, chances are that your audience will ask you: “hey, that’s the fat-cow option in the top right in our previous diagram isn’t it?”
Create a slide that makes your audience feel and understand that something is extraordinary, huge, massive, revolutionary, game-changing, and/or enormous instead of writing these over-used adjectives in a bullet point.
Quarterly results presentations are in the public domain, designed for an external audience. Below is the presentation that Google used to communicate the results for the first quarter.
These types of presentations are usually prepared under great time pressure, as there is very little time between the moment the accountants are producing the figures and the communication to the analyst community. Unfortunately, this impacts the quality of the presentation (form, not content).
I will use this presentation to provide some suggestions on how to improve corporate presentation design. Not that I am picking on Google (Skype was an earlier victim), this presentation is just a typical example of most analyst presentations I see.
Analyst presentations are slideocuments: they need to be packed with a lot of financial information and the audience (equity analysts), usually know the company and its financials very well and are keen to see this quarter’s update of last quarter’s figures that are already sitting in their spreadsheets. So, adding large images with huge font text is not really appropriate here. Also, I will forgive the use of bullet points in these documents. Still, the quality of the slideocument can be improved.
Let’s look at the opening page. The one thing I like is the minimalist template that Google uses: a tiny logo at the bottom right of the page. Great.
Some improvement suggestions:
If you use big title headings on your PowerPoint slide, the exact vertical center of the slide might not feel natural to the eye. I suggest centering items slightly lower. Here is how you can find the exact location where to set your drawing guides.
I really like red as a bright contrasting color to put comments or circles on busy slides. Until a meeting with people in the Finance Department of one of my big corporate clients. “Can you please take the red off, in our (financial) language red equals bad news”.
Three things to avoid in slide design:
As always, these are not rules to be set in stone, it is just another piece of slide design context that you should be aware of.
It’s the time of the year for corporate gifts. Many of these could be really nice, where it not for that huge corporate logo that makes you shelve a beautiful pencil instead of using it. A waste. If your gift is nice, you do not need to remind people that it was you who gave it to you, they will remember.
Most corporate PowerPoint templates waste a lot of screen real estate on elaborate graphics to make sure that the audience does not forget who the employer of the presenter is. This is not only a waste of space, but these graphics also disturb the overall balance of the slide. A far better way to reinforce your corporate identity is to use the corporate colors consistently through your presentation. No need for logos.
So far, a consistent message. But what if the presentation is poor, and people walk in and out of the conference room, check email, make a phone call or get a much-needed coffee? In that case, you might need a reminder of who is speaking when you re-enter the room. Maybe template designers just anticipate this situation…
A recent image I used for a cover page of a presentation provided some excellent opportunities to blend PowerPoint text and shapes into the image. Use the strong red light source to create matching shadows and colors. Click on the image with the boxes to get a larger picture.
