SlideMagic Blog

Have a look at the way**Francesco Paciocco** credited this short video about Milan. It is a video, but the shots are very close to still images. We do not see the cliché images of the Duomo and other tourist attractions. Instead, a flow of scenes from daily live.

I like cinematic openings in PowerPoint presentations. A series of images to take the audience to a different place. While it might be a bit too complicated for the average designer to create such a video, you can create a very similar effect in PowerPoint by sequencing a series of Flickr images with a Creative Commons license. If you want, you can go one step further and add a slow-zoom effect to your images.

Via Fubiz.

Switch-overs of technology during a presentations are always tricky. That is why I hardly ever recommend clients to use videos played in different software and live demos in short presentations. The worst case scenario happened last night at the school Hanuka event of my daughter.

After the performances of all the groups had been completed, this series of events unfolded:

1. Mic: “After all the songs we already sang, we will just sing one more, really, only one”
2. Full lights on in the room, everyone blinking
3. Mic: “ There are huge amounts of donuts waiting for you outside the room!”
4. People struggling to put up the small PowerPoint projection screen again with lyrics (you can see it behind the band)
5. People running around the stage looking confused at papers with lyrics, pianist and guitarist flicking through pages
6. Kids are heading for the donuts…

Happy holidays to everyone!

I just completed my first print design. Not that I expect this to be my bread and butter, it was a natural extension of a presentation design project I did.

It struck me how simple and fast it is to design a brochure when you start with a good PowerPoint presentation. You have the right flow, you have the right visuals, you have the right visual language. When you start designing print from a blank sheet of paper, people argue and iterate forever to get the wording of the text right, to do the layout, and then, oh, we need a few illustrations as well.

Here are some of the things I had to do.

1. Teach yourself InDesign. Luckily it was not necessary for this small project extension, I had to go through this process to write my ebook
2. Print the PowerPoint as a press-quality Adobe PDF to get huge resolution images. If required, remove foot notes, page numbers and other clutter from slides.
3. Select the right charts from the deck. Out go the ones that describe the story flow, out go the huge-images-one-word slides, what you are left with are the diagrams, the flow charts, the data charts
4. When you place a chart crop out the titles, foot notes and other distractions
5. Go through an iterative process of writing text columns, moving images, re-formatting text until you are happy with the result

So my advice to brochure designers: start with a slide deck…

Bullet points can happen to the best of us. If they are short and to the point, there is no need to end them with a period or full stop.

I just re-designed my Twitter avatar with a dash of fluorescent paint to stand out in the noise of social media. It is interesting how computer screens work. A really bright color is not yellow or orange, but rather the ones that sit on the edges between 2 colors. Mine is in between yellow and green. It is as if our eyes are being teased by interfering light waves that are just a bit off in terms of wave length.

Other examples of interfering colors are on the border of pink and blue, or green and blue. I blogged earlier about how great classical painters manage to create rich colors through a combination of color mixing, patterns, texture.

In a week from now I will be teaching 15/16 year olds about presentation design in Jerusalem.

MEET is an MIT-sponsored high-tech education initiative that aims to bring Israeli and Palestinian students closer together. Over the past years it has become a very prestigious program and only a small fraction of the applicants get in. Admitted students go through an intensive curriculum of programming and other IT-related subjects in addition to their regular high school commitments. A business idea pitch competition is part of the program, and I will be teaching, coaching, and judging the students.

I know that there are many teachers among the readers of this blog and would welcome suggestions on how I can adjust my content aimed at senior executives and startup CEOs to a younger audience.

You can find out more about MEET here.

Arial is not as pretty as Helvetica. Arial Black in lower case looks really horrible. However, Arial Black in all-caps looks actually pretty good and is installed standard on most computers in the world. It only fits presentations with very few words on a slide.

Subtle reality distortion in Photoshop can give great results. One of my favorite uses is a black and white background with a small logo or item in color added into it. Here an image of another Idea Transplant truck on its way to a happy client with a little help of the Photoshop vanishing point filter.

I am reading up on the history of graphics design and typography and it struck me that non-professional PowerPoint presentation designers today have a similar tool set available to them as the analogue graphic design masters from the 30s to the 60s. Classic fonts, simple shapes, primitive/manual image manipulation tools.

Have a look at this poster by Joseph Muller-Brockmann(I cannot paste it here because of rights): basic fonts, basic shapes. The power of the design is solely created by proportions and shapes.

I stocked up on some more books for design inspiration.

More and more people understand the power of personal stories in presentation design. One of the easiest sources of stories are things you are passionate about. Many people are passionate about sports, and as a result, sport analogies often are used to give a more personal flavor to a presentation.

That is great, but only for a national audience. There are little cultural differences.

People in Europe have never seen the 2006 Super Bowl finale, and do not know who the coach of the New York Yankees is. And vice-versa, very few people in the U.S. will remember European sports stars.

If your presentation travels across borders, think of other ways to connect to your audience.