SlideMagic Blog

I had the opportunity to spend some time in Keynote for iCloud last week. We were editing a Keynote file with many people and needed to stay on top of versions. Keynote for iCloud was the logical solution.

It is amazing to see how web apps have evolved. After a relatively long wait time to upload/open the presentation in the browser, it is almost as snappy as if you are working on a desktop app. Browsing through slides, dragging and dropping of images, all great.

The issue is that there are a few features missing compared to the desktop version that are really important to me:

• Distributing objects horizontally and vertically. The one biggest mistake people make in slide design is incorrect alignment of objects on the slide. Keynote for iCloud has the “soft guides” that pop up when you drag an object, but as soon as you have to deal with a lot of boxes, there is no way to line things up properly. A similar problem happens in resizing table columns and rows (but you could argue that this is a power user feature that not many users will miss).
• Manipulating themes, especially colours. You can’t set them in Keynote for iCloud, your only choice is to pick a template when creating a new deck. When uploading an existing slide deck, the theme colours get copied, but only for shapes. In tables they do not appear. And in data charts you cannot set them either.

A smaller issue is that an animation that my client created in the desktop version did not play in iCloud presentation mode. I am not a big fan of animations in presentations so in theory this is not a big deal. But, differences in PLAY mode can create unexpected surprises when you deliver an important pitch and all of a sudden your content is displayed differently in the heat of the discussion.

I heard the same thing from 2 sources this week. When we design, we are not really creating something new, but we are uncovering a secret that was there hiding in plain sight for billions of years.

Peter Thiel, co-founder of Paypal in the context of building innovative businesses:

John Frusciante, guitarist of the Red Hot Chilli Peppers, on creating music:

Image from WikiPedia

Most business presentations can be done perfectly without sophisticated and complex visual concepts. That image of an elephant balancing on a ball, or a 3 dimensional constellation of rotating database cylinders might not be necessary to get your point across.

Instead focus on the non-design challenges:

• Finding nice full page images that can introduce the problem you are trying to solve
• Recutting, regrouping, re-wording the key problems and your solution in a very clear and crisp table
• Deciding what are the key statistics and data you want to use to show that your solution works and that the company is having momentum
• Organising the more “boring” facts about your product/company in some decent looking tables in the back of the deck (team, product offering, pipeline, terms, etc.)

Full page images, tables, and simple graphs, that’s all  you need (and all you will find in my presentation app SlideMagic). Doing more complicated things is more risky:

• A perfectly executed simple slide looks a lot better than an amateurish looking effort at something that is more than you can pull of.
• You can hire an expensive graphics designer to do the concept for your, but her style will be dramatically different from the slides you want to add yourself to the deck last minute

Keep it simple, and do that really well.

I gave a short podcast interview for Oscar Santolalla’s blog “Time to shine”. I give my perspectives on business presentation design, and explain the philosophy behind my presentation app SlideMagic. You can listen to the podcast here.

Image from WikiPedia

Many of a company’s operational processes have become a lot more efficient over the past decades, partly with the help of automation and computers.

Above the factory floor, middle management of corporations gets more efficient as well. Computers take over routine tasks, and slide/dice data so it becomes easier to make decisions.

Human communication among decision makers is pretty inefficient. People are bad at formulating and selling their ideas. Presentations have helped though: they have replaced long-winded memos and forced people to get to the point faster. Visuals are easier to digest, and more importantly, it is faster to skip through useless pages of a presentation (PGDN, PGDN) than looking for “the meat” in a text document.

This realisation might help you with the design of your everyday presentations. It should look decent. It should get to the point. It should show interesting, unusual, unexpected facts and insights. You want to get to a decision, you are not aiming to publish a complete, scientific document.

Here is where my presentation app SlideMagic comes in, adding even more shortcuts to make corporate decision making more efficient, and less cumbersome, boring and time consuming.

Image from WikiPedia

The investor or sales presentation is not the only thing your audience will check out:

• Do you have a proper email address or are you still using your gmail?
• Is your LinkedIn profile consistent with the claims in the presentation?
• Does your web site have the latest company logo and is free from cheesy stock photos?

If you do not have much to share with the public yet on your web site (you don’t have any customers yet, your product is not finished, etc.) it is often better to keep things brief (Coming soon, we are working on […]) in a really crips and professional look, than padding the page with marketing buzzwords and claiming that your are a Fortune500-like company with 20 offices, delivering flexible and scalable ROI to 100s of clients around the world.

Image from WikiPedia

I don’t think they were the first to use this concept, but is still very nice. A Norwegian Airlines ad.

As a CEO you are paranoid with competitors who are doing things that are very similar to what you are trying to do. But that is usually not the competitive differentiation you need to emphasise in a sales presentation, especially if you are a tiny startup.

The real challenge will often be to get the client to break away from her current practice. Either a big established product, or maybe she is not investing at all in the sort of solutions you are trying to offer.

In my case as the CEO of presentation app SlideMagic, I could pitch it against other new and small presentation solutions that are out there in the market. But that is not the choice people need to make. I even would not consider PowerPoint to be my competitor for a feature-by-feature comparison. I am competing against the inefficient approach to presentation creation and delivery in corporations. And that is a real challenge :-)

Art: The Chess Players, by Thomas Eakins

Two different storylines about the same company:

1. CEO: I am running a great company: we are getting really good traction and be able to double sales to $1m in the next year.
2. Strategic acquirer: these guys have a piece of technology that is the missing piece in my system back end that can generate $200m in revenue next year.

You are not pitching yourself, you are pitching an audience. Understand it.

Art: The Cholmondelay Ladies, by an unknown artist.

A SlideMagic user asked the the other day what to do with a 30 x 10 feet (10 x 3 meter) projector screen that he was supposed to use in a presentation. A 10 x 3 meter screen has a 3:1 aspect ratio and is incredibly wide and “low”. Displaying a regular 4:3 slide on it will leave huge black bars to the left and right of the slide.

The first decision you need to make is whether you want to use the entire screen or not. Pro: you can create spectacularly large slides. But there are drawbacks:

• A huge screen might overpower you, the speaker
• It is actually very hard to design slides in this unusual format. Image crops are not natural, and there is almost no avoiding to putting content in boxes from left to right on the slide
• Finally, it is work to do the above

If you decide to go for the full big screen redesign, then you do not need to create a 30 x 10 feet custom slide format in PowerPoint, any 3:1 aspect ratio will do.

No, my presentation app SlideMagic does not support custom screen aspect ratios, that would go against its philosophy.