SlideMagic Blog

During a long plane flight to San Francsico I could see a number of people editing their presentations while stuck in the air for more than 10 hours.

Many of them were editing the exact sequence of what they were going to say to the audience. Changing a sentence, switching the order of some bullet points: they were editing speaker notes, not editing slides.

This type of editing should be done in the notes field of the slide, not on the slide itself. It is a good check for yourself: if you find yourself editing speaker notes in the slide itself, you are probably doing something wrong.

Arguing with investors will hardly ever change their mind. Investors have one or both of the following characteristics: 1) they know what they are talking about, 2) they are convinced that they know what they are talking about. A successful investor probably has a lot of 1).

Repeating the same argument over and over does not get you anywhere. Pulling out an unexpected, little-know fact though, might get you some points, and showing that your are not a dogmatic person to work with, but can listen and work constructively with a Board member gets you lots of points.

Paul Graham wrote a great piece of start up advice, targeted at students but valuable for everyone. The relevant bit for investor presentations is when he talks about playing tricks, or gaming the system. Fund raising is a highly visible metric for success, you have a slick investor presentation, you got a lot of funding, you have shiny offices, you must be successful.

Paul says it does not work* like that and you can see how this experienced investor is looking for a honest start story without the smoke screens. An encouraging read for entrepreneurs out there that have deep experience in a field, are on to a big idea, but are wondering whether they have the confidence to convince investors.

• Well, he says that you might be able to trick investors once, maybe twice, but ultimately the truth will come out.

I will be running a number of workshops for biotech startups in the QB3 Accelerator of the University of California in San Francisco. The plenary presentation is open to the general public. I will be talking about pitching early stage business ideas to investors.

The event takes place on Wednesday October 8, at 17:00, at Mission Hall, room 1400, UCSF Mission Bay (550 16th St., San Francisco). Admission is free.

Details of the event are here, registration can be done here.

As I prepare to start pitching my own startup (a “PowerPoint killer”) to potential investors I am going through the same process many of my own clients go through. Blinded by my own idea, I am surprised what questions, facial expressions, and other feedback I get when talking to other people. After every discussion I learn more about how to pitch my company.

Every idea has the text book pitch story. It is only by talking to people you find out which elements of the story are obvious/taken for granted (i.e., no need to spend time on them), and which ones are controversial and/or hard to understand.

A summary slide in a presentation is not a slide that repeats your entire story. Repetition is boring, and unless you are preparing your audience for an exam, there is no need to force them to remember the precise content of your presentation. What you want them to do is take some action (invite you for the second meeting for example). The best punch you can give at the end is to repeat a key visual from somewhere inside the deck and keep it to that. The audience will connect to it and think of it in the context of all the other things you said before.

There are 3 types of people:

1. People who can spot that a chart is beautiful or ugly, and can design a beautiful chart in a snap
2. People who can spot that a chart is beautiful or ugly, but cannot figure out what it is that makes it that way
3. People who have no sense of design

Most of us are in category 2. How to get to number 1? Save screen shots of designs you liked somewhere on your hard drive. Try to mimic techniques the designer used, and see what effect it has on your own chart.

[Commercial break: I am targeting my upcoming presentation design app at segment number 2]

Big budgeting projects in large corporates usually end with a short 30 minute meeting with a very senior executive who needs to approve 3 months of work. Of course you have sent the 300 pager the night before. There are a few things that you can do to make the meeting run smoothly.

1. Top down data, start with an overview, the overall budget, then drill down into components. Make sure the components add back up to the total. You have been working on the figures for 3 months, the CFO might see them for the first time and she needs to be people to create a mental picture of the entire data ocean quickly.
2. Focus on the important, controversial issues where you need guidance. These are not always the biggest numbers.
3. Make trade-offs you made very transparent, lots of pro-s and con-s charts that shows that you have thought about things and that you made the sensible decision.

A post with 8 things you should not include in a pitch deck on TNW. My comments:

1. No detail, 20-30 slides. It depends. If your slides are really light and visual, you can go through a lot of them in 20 minutes. maybe more than 30. Depending on your situation, (some) detail can be good. Really high level pitches lack meat.
2. No contact information. No reason to overdo it, but an email or phone number on the last page does not harm I think. I do not like it when I cannot find a phone number at the bottom of an email.
3. Remove a point they can object to. Maybe, but if it is a major point, it has to go in. You cannot change reality… If this is a deal breaker, then this investor is not the right one for you.
4. Fund allocation. Yes, opening up criticism over your budget might not be smart. Still, an investor wants to know roughly what is going to happen with the funds, and why you need this money, now, and not in 6 months from now
5. Guestimates. Agree. If you have to make guestimates, make intelligent ones, and make it transparent that it is a guestimate
6. Unrealistic success prediction. Agree
7. Saying there is no competition, absolutely agree. Even if there is no direct competitor, there are other solutions, categories, that people are using to solve a particular problem
8. The “The End” slide, yes, you can take that one off, and replace it with a repeat of a strong visual earlier in the presentation. This is a nice backdrop against which to hold the Q&A discussion. The last slide is the slide that probably sits longest on the projector.

Until now, I did not notice this feature in the latest Adobe Acrobat XI: c**onverting PDF files to PowerPoint.** I tried it on a PDF file that had the look and feel of a typical PowerPoint presentation (boxes with big text) and the results were surprisingly good. Here and there, a slide needed a small manual correction (semitransparents, etc.), but hey, it worked. As expected, data charts do not come out in vanilla Excel format.

Now, I guess that if you want to convert a file that does not have a typical PowerPoint look and feel, your results will be less good, but that is not the point, is it?

How would you use it? I think very few would use the tool to be able to present a PDF file in a PowerPoint environment. The CMD-L option in Acrobat gives a beautiful full screen view of your PDF slides. But the tool could be handy to strip out images quickly from a PDF file.

Adobe Acrobat XI is a premium product, the free Adobe Acrobat Reader will not pull off this trick.