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What about this: the presentation subtitle?

July 9, 2009 · by Jan Schultink
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Here is a new idea. Zen-style presentations with large images and a few words in a big font do not stand very well on their own. Maybe we should apply something from the movies: add subtitles to a PowerPoint slide.

It’s like reading a newspaper page:

  1. You read the small print under the images first
  2. You read the headlines after that
  3. You read the actual text last

An example below, click on an image to get a larger picture.

Interestingly, this concept is very similar to the “lead” in the ancient McKinsey exhibit format.

Another problem that would be solved by this is to make the information captured in a presentation searchable. In particular large knowledge firms (such as management consultants) struggle with archiving the knowledge that is hidden in PowerPoint presentations with little text.

DesignMcKinseyPowerPointPresentation designPresentation

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