SlideMagic Blog

Another blog post by an experienced technology user predicting the future where tablets and other mobile devices will take over from laptops. I disagree.

I think there are vastly different user segments in technology. Fred is a senior executive who is at the receiving end of a huge inflow of pitch decks, is probably on the road a lot, and has dozens of deal negotiations running in parallel most of which go via email. Tablets work great here.

Bloggers/journalists who can work all day from a coffee shop are probably best equipped with a tiny laptop or tablet with keyboard. Management consultants posted at a client out of town need a heavy duty work horse laptop with the biggest screen possible. Traveling salesmen need a device with lots of storage and good connectors to projectors. Developers need a high powered laptop with a big screen.

And… designers and analysts, they actually need a desktop… Having a calm creative space to create a new presentation. A big canvas to map out a new spreadsheet model. Being able to pull data from multiple sources you have open on your screen.

My own setup is a laptop, but it is hooked up to a big monitor. The laptop is just an insurance for the odd trip out of the office where I still need to access my data and/or make emergency edits / solve an issue for a template store customer.

You can see when people are working in the wrong device. The analyst making mistakes in the company valuation as she insists on working on that latest super thin/light laptop. The spelling mistakes in important emails written hastily on a mobile phone.

I am diving into the joys of user interface design and start to understand some of the anecdotes of Steve Jobs giving feedback to his design teams. That box that is just slightly, slightly off by a few pixels, or that slide that refuses to scale up to the exact size of the screen. You can spend days on getting the most trivial things right.

I am also looking around at a lot of user interfaces that were developed recently, and must say that, yes, things look prettier than in the 1990s, but are they easier? I am afraid not. Clunky fingers are not the best instruments to create business documents. Small screens are not the optimal canvas to be creative. Nobody remembers what a 3 finger touch press does, minimal interfaces look really cool but are useless if you can’t find what you need to find, it is weird to see how hard it can be to figure out how to create a new document, save it somewhere, find it again, and send it to a colleague. And most desktop software with mouse interfaces groups features by similarity, not by how often and when you use them.

In PowerPoint, I am using 25 years of experience and a custom toolbar at the top of the screen to bypass 90% of the regular user interface. And yes, my own web app has a few hick ups as well. I am working hard to fix things.

Photo by Ian Parker on Unsplash

Every founder should read this post by Mark Suster about the decline in seed funding:

• It has become a lot cheaper to start a company

  • Less $$$ needed
  • VC can wait on the sideline a bit longer to monitor progress

• VCs have gotten bigger because of institutional investors seeking alternatives to traditional asset classes, are lured by those big exits and IPOs

  • VC don’t have the people/patience to monitor a scattered portfolio of dozens of small bets
  • The small bet roulette economics don’t really stack up

Here is the deck:

So what does this mean for a seed founder:

Think whether you actually need the big VC check at the moment or can self-fund a bit longer. This will give you a bigger stake in your own company in the end, plus frees up a lot of time to focus on your product

Seed pitch decks with rosy stories that are just PowerPoint and no product and/or people are probably going to put in the “let’s monitor” box. A big bold vision is nice, but your deck should equally focus on the tangible progress you made with the product, and the credentials of the team.

This opens up an opportunity for a savvy angel investor though. Someone who really, really understands a specific market (better than VCs), and/or someone who has first hand experience of the talents/skills of an entrepreneur who might not “look good on paper” to VCs.

Most slide layouts for me start with counting:

• There are 3 objectives to the strategy
• There are 2 options with 3 evaluation criteria
• The architecture consists of 4 layers
• We are pulled in 2 different directions
• The market can be segmented alongside 2 axes
• The process has 3 steps
• There are 2 reinforcing loops

That first observation pretty much decides the composition of the chart, which you can design without the actual content. Putting in content first, and then worrying about layout is the wrong order to do things.

Photo by Crissy Jarvis on Unsplash

I have been writing posts on almost every work day since 2008, and now and then I look back (like other bloggers do) and ahead. It has been instrumental in my career as a designer, without my blog, there would have been no way I could have sustained a presentation design business in Tel Aviv serving clients all over the globe.

The world of blogging has changed. When I started out, I was up against SEO-keyword stuffed marketing fluff, later the social media experts stuffing their feeds with links to stories.

I did basically my own thing, not worrying about any of this, and just creating a trail of stories that were mostly based on client work I did everyday. As a result, things will change a bit into the future, as my design work has now stopped and I am focusing fulltime on coding the 2nd version of my app.

Let’s see where it brings us.

Photo by Patrick Tomasso on Unsplash

Most people who customise a PowerPoint theme color template simply plop in new colors in the boxes without paying much attention to what they are called. It is worth doing that though to save time. When you copy a presentation with another color scheme into yours, PowerPoint will color the new presentation with specific rules. For example, text is set in “Text/Background - Dark 1”. If you colored that box with your logo accent color, you are going to spend a lot of time converting the pink text back to black every time you receive a deck from a colleague with a different template.

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I offered to do a quick slide polish on a deck of a long-standing client who gave the SlideMagic template store a go for a business plan. My objective was to learn how the slide templates are used “in the wild”. The results were encouraging, here are a few examples where I had to step in:

• Set the exact accent color that matches the company logo
• Put the occasional rogue bullet chart into a proper 3, 4, 5, or 6 box slide template
• Move slide content a bit so they fit exactly in the same frame on each page
• Reduce font sizes a bit here and there to give text a bit more space to breathe in busy tables

These were slides in a business plan, not a TED talk, and exactly the sort of every day presentation they were intended for.

Photo by rawpixel on Unsplash

You are 2 co-founders, or have both worked on a big project, and/or could not really decide who gets to shine in front of the audience and want to give a shared presentation. You can either split up the deck and go one after the other, or, try doing it as a true duo: presentation the slides together.

The latter option is tricky:

• You very little room for improvisation or the hand over to the second speaker will go wrong
• The audience needs to lock into 2 different presentation styles
• It requires careful scripting…
• …and a lot, lot, of rehearsing

As a result, most duo presentations feel a bit unnatural. Make a video of your rehearsals before making the final decision to do it

Photo by elen aivali on Unsplash.

This diagram originally created by Mary Lippitt of Enterprise Management is floating around the internet in varies shapes of forms:

I attempted to give it a makeover by trying to do the following:

• Cut the word repetition to reduce clutter
• Simplify the labels a bit
• Add some color
• Add movement (the arrow) to show that other options are a dead end road

I have uploaded this chart to the SlideMagic template store, subscribers can download it free of charge.

A VC friend got sent a pitch the other day that sounded like an exact copy of a company that underwent a spectacular and well-known crash a few months ago. The pitch completely ignored this white elephant and followed the standard presentation structure.

It is unlikely that this copy was indeed an exact replica of the famous failure, and it is unlikely that the pitching entrepreneur would think that seasoned investors did not know about that crash.

So in your pitch, you might as well take it straight on. The highly publicised failure did already part of the work for you, that, if you get this company to work, the market expectations are pretty big. Now on to the more difficult part, why that one failed and this one won’t.

Photo by Lili Koslowksi on Unsplash