SlideMagic Blog

Searching Product Hunt for keyword “presentation” gives a treasure full of presentation startup ideas.

The web is full of freelance presentation designers and full of sample portfolios. How to get a true feel for the style/skills of a designer: go beyond pages 1, 2, or 3, and look at a page somewhere in the middle of the deck. What does the designer do when no one is looking?

Jokes can be great ice breakers in presentations. Jokes can also be incredibly awkward when introduced in the wrong meeting, at the wrong time, with an audience who is not ready for them.

Here is my advice: do not hardwire risky jokes into your slides, but rather, keep the option to tell them verbally. If the mood is right, go for it, if the audience vibe is not right, you can bail out at the very last moment.

Borat bathing suit slides cannot be unseen, even when double clicked really quickly…

…when I put up this slide [that says something else…]

Solution: change that old slide to have it say what you want it to say!

Last week, I sat in the same seat many of my clients sit in: the one facing a VC. I had a couple of meetings in the valley to test initial appetite for my “PowerPoint killer” web app.

The body language in these meetings was very interesting. In all these meetings you could clearly see when people where excited, agree with you, do not agree with you, listen to you, are not listening to you because they are thinking about something else (probably the next question), already got what you want to say.

Read the signals and use them to steer the conversation in your meeting. But this might be hard to do in real time. The big use of this feedback will be your next VC meeting.

I really try to like the latest version (6, October 2013) of Apple Keynote, but a year later, I still cannot. The user interface in the latest release has been cleaned up (gone is the cramped inspector window), and initially I thought I would overcome the initial confusion where functions are. I did not.

Basic stuff like centring text, changing background colours, fonts, font colours, all require me to think, which submenu to pick: style, text, or arrange? A flowing, fast user interface is not always a logically laid out one. Functions do not always have be grouped together based on whether they are related or not. In software, features should (partially) be grouped based on frequency of use.

Then there is the “Sorry, iCloud Drive isn’t compatible with OS X Mavericks” error message I get everytime I open Keynote. After Googling I now understand that I need to wait for the release of OS X Yosemite and that I upgraded my iCloud too early, still…

Never change a winning team.

It is tempting to use an icon for everything in your presentation: enterprise customer, picture of a guy in suit; small business, picture of a chef; consumer segment, picture of a smiling woman. Alternative: a factory icon, a house icon, a face icon. Other alternative: browse the clip art library

There are a few problems with this:

• Unless you are pro designer, icons, pictures are hardly ever consistent in format/style
• Icons/small pictures add clutter to already busy presentation slides
• For the viewer in the back of the room, the small icons/pictures are actually hard to see
• Clipart looks so 1990…

Sometimes keeping it simple is the best solution: 3 boxes in 3 different colours with the words ENTERPRISE, SMB, CONSUMER will do fine. Throughout the presentation, use the same 3 colour to talk about your user segments.

During a long plane flight to San Francsico I could see a number of people editing their presentations while stuck in the air for more than 10 hours.

Many of them were editing the exact sequence of what they were going to say to the audience. Changing a sentence, switching the order of some bullet points: they were editing speaker notes, not editing slides.

This type of editing should be done in the notes field of the slide, not on the slide itself. It is a good check for yourself: if you find yourself editing speaker notes in the slide itself, you are probably doing something wrong.

Arguing with investors will hardly ever change their mind. Investors have one or both of the following characteristics: 1) they know what they are talking about, 2) they are convinced that they know what they are talking about. A successful investor probably has a lot of 1).

Repeating the same argument over and over does not get you anywhere. Pulling out an unexpected, little-know fact though, might get you some points, and showing that your are not a dogmatic person to work with, but can listen and work constructively with a Board member gets you lots of points.

Some startup ideas, anyone can relate to. A new social network, a smartphone-based door key, an new calendar scheduling app. Some startup ideas are in industries that are a bit more esoteric.

For a general audience, you need to take it nice and slow at the beginning. Explain the current process, the current situation, and the current problem, and then [boom] comes the innovation. For investors in the know, you can start with [boom] directly (production costs per hecto liter are now a mere $35.50 without any chemical waste, can you believe it?).

But if your novice audience is reasonably intelligent the pitch for both the novice and the experienced audience is pretty much the same after the [boom] slide.

For example in the medical field: it takes years and years and years to become a qualified doctor. Doctors know a lot about a lot of things. One tiny, tiny, tiny subsegment of medicine can be understood reasonably well in 15-30 minutes.