SlideMagic Blog

Zelensky’s speeches will enter the history books as examples of powerful public speaking. Here is a link to the speech to the combined houses of Parliament in London on February 8, 2023. Zelensky starts speaking at around 10:33 (start the video at this time by clicking this link)

Some thoughts:

• He speaks in English with a very heavy accent. Instead of hurting his talk, it makes it a lot more powerful. It shows courage and effort. And the way he speaks (slowly, determined) makes it actually sound very good and easy to understand. When he (almost) gets stuck, he pauses, looks at his notes, and keeps going confidently
• Zelensky again drags the audience in. You fought your wars for values you believed in, you won, and now we are in the same position as you.
• In very news sources, a few sound bites of the speech are summarized, but they do not reflect the whole speech, you need to hear things in context. (Although he has a few powerful one liners, for example the one referring to the UK having a king who is a pilot, while in Ukraine there are pilots who are kings.
• Zelensky has a very clear agenda, he wants planes. It comes back in the one liners, it comes back in the examples, at the start, in the middle, at the end, all the time. It is very clear what he is asking for. Highlighting the bravery of the UK to be one of the first to support Ukraine, and implying that it should be ready to set the next step as a first as well.
• He switches skillfully from complimenting the host, creating empathy for his country, referring to very big concepts (the find between Good and Evil) and zapping the tension with humor.
• He uses props (the pilot helmet and the story with the meaning of the scribbles on it).

Adhoc brainstorm meetings are very hard to manage. If you have to discuss a complex issue, it might be worth to prepare and rehearse your white board sketch before entering the room.

On its own, a white board (or a black board at school) is not very meaningful. A bunch of words and drawings out of context. For the person who sat through the meeting, the board is very meaningful. Every scribble on a specific location on the board is a visual anchor for the entire rich discussion that was held about it.

So rather than prepare a big slide deck, maybe you should prepare your white board. Where do you put what. How do you connect elements. The whiteboard gives you the perfect excuse not to make perfect drawings. Try 3, 4, 5, or even more versions until you are left with one you like.

A big meeting is not the right setting to convince a single decision maker. A lot of her subordinates are around and showing doubt is showing weakness. So the interactions before that all-important presentation is where the real work gets done.

Last week’s conference is a gold mine for presentation pitch examples.

The receiver of a pitch of a new idea will almost always try to pigeon hole you in a product category they understand well, so it easy to compare the new thing you are offering to the familiar world they are living in.

We were pitching 9xchange that does not really fit very well in anything (yet). One of our audiences was someone in operations and IT. At the very basic level you can think of 9xchange as, well, an IT system. We have a web site, a server, etc. And this triggered all the red flags.

• We currently have already IT implementation projects running
• We already have a system that does […]
• What, we just switched all our employees to system x
• How do I get buy in from department x, y, and z for this, the previous project was a huge pain to get approved
• We are behind schedule in rolling out this system

We did not even get to pitch the core idea behind 9xchange and got stuck in the hassle of running major IT integration projects in very large companies.

This prospect was the wrong person to pitch to, we did not even try.

More reflections on last week’s conference. We stayed 6 days, with probably an average of 8 - 10 meetings a day, plus 3 - 5 cocktail receptions each evening. That boils down to hundreds of pitches to hundreds of people, in a time zone that is 10 hours before yours.

Everyone is in the same boat (people who pitch, people at the receiving end of pitches)), and the dynamic of the meetings changes over the course of the conference. Towards the end of the event, people get really tired, and have seen the dance many times. The result: meetings actually get better. The small talk is about the shared experience of the conference. The setting is more informal. People are more flexible to meet outside stuffy hotel rooms, just somewhere in the corner of a hotel lobby. The pitch is much more direct (“ok, what do you want”), feedback is more candid.

But I am not sure there is a way to get to these last days of meetings without having to go through the first ones.

Image by Jeffrey at https://www.flickr.com/photos/48889052497@N01/11342817773

I find the world of marketing and branding agencies very confusing. You ask them what they do, and you get a description of a process that sounds and looks very similar to everyone else you ask the same question. But in practice, people are actually very specialized. Defining the personality of a brand, creating the competitive strategic positioning of a company, making the pitch deck, generating leads, designing ads, running online campaigns, designing logos, etc .etc.

The best strategy to find out what people do is to ask them to describe a project, and see where in this whole jungle they played a role, and most importantly, at what stage in this description see you light up the eyes of the person you are considering working with.

Using humor in a presentation can be a great way to engage your audience and make your message more memorable. When done correctly, humor can help to break the ice, lighten the mood, and make complex concepts easier to understand. However, using humor in a presentation can also be risky and, if not done well, it can easily backfire and make you appear unprofessional or insensitive. Here are a few tips for using humor in a presentation:

1. Know your audience: Before incorporating humor into your presentation, it’s important to understand your audience and what they find funny. Different people have different senses of humor, so what may be funny to one group may not be funny to another. Consider the demographics, cultural backgrounds, and experiences of your audience when choosing your jokes.
2. Be appropriate: It’s important to remember that humor is subjective and what one person finds funny may be offensive to another. Avoid using humor that is based on stereotypes, is sexually explicit, or is overly political. Stick to jokes that are clean and relatable to a wide audience.
3. Use humor sparingly: You don’t want to overdo it with the jokes in your presentation. A few well-placed jokes can add some levity to your presentation, but too many can become overwhelming and take away from the overall message. Use humor sparingly and strategically, and save the majority of your presentation for the information and insights that you want to share.
4. Practice: Before delivering your presentation, make sure to practice your jokes and delivery. This will help you to feel more comfortable and confident when presenting, and will also allow you to gauge how your audience reacts to your humor. If a joke falls flat during your practice, consider leaving it out of your final presentation.

My daughter’s school concert was disrupted by a small toddler in the audience that ran out of patience and starting screaming. The chorus teacher decided to press on while the embarrassed parents tried to leave the audience with the kid (who got even more upset). The whole operation took 2 minutes out of a 4 minutes performance

I would have paused the concert for two minutes and continue with a relaxed audience. Presentation interruptions happen…

This is an interesting video in which a bass player (Cici) explains how she copes with memorizing dozens of (cover) songs that she has not heard before in a short period of time. The lessons here can be applied to any performance, including a presentation.

The key is the memory shortcut: compressing lots of information into something short and “catchy” that is much more easy to remember than the individual bits and pieces. Examples:

• Grouping individual notes into shapes on the fretboard of a bass guitar
• Inventing an unusual description for the sound of a song (‘the carnival song’)
• Quick reminders of where songs are unusual, i.e., a break in a completely different musical style
• Reminders that are critical for the performance and hard to cover up: i.e., the whole bands needs to stop exactly at the same time on bar 64, or your instrument is actually starting the song solo, without the musical reference of the band to help you along.

Leaving political viewpoints aside, Obama did a great speech yesterday. This short clip starts about 30 minutes into a 1 hour speech.