Last week’s conference is a gold mine for presentation pitch examples.
The receiver of a pitch of a new idea will almost always try to pigeon hole you in a product category they understand well, so it easy to compare the new thing you are offering to the familiar world they are living in.
We were pitching 9xchange that does not really fit very well in anything (yet). One of our audiences was someone in operations and IT. At the very basic level you can think of 9xchange as, well, an IT system. We have a web site, a server, etc. And this triggered all the red flags.
- We currently have already IT implementation projects running
- We already have a system that does […]
- What, we just switched all our employees to system x
- How do I get buy in from department x, y, and z for this, the previous project was a huge pain to get approved
- We are behind schedule in rolling out this system
We did not even get to pitch the core idea behind 9xchange and got stuck in the hassle of running major IT integration projects in very large companies.
This prospect was the wrong person to pitch to, we did not even try.