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Substance in TED

April 26, 2013 · by Jan Schultink
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Many people claim that they now design TED-style presentations. They understand that bullet points are bad, and hey, it is actually very easy to put a word in white type on a black background (maybe even add that stunning image).

What many forget though, is that the substance of these TED talks is in the narrative, the story. Just having 10 slides that look like TED does not mean that your performance is TED-worthy. Sorry.

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