Blog post

Bold fonts as a last resort

October 19, 2009 ยท by Jan Schultink
โ† all posts

Typography designers design a bold variety of a font as if it were a completely new type face. There is no magic computer algorithm that turns a regular font into a bold one. From scratch, designers need to make the call about balance and readability all over again.

I think bold fonts do not look as good as regular ones. They are often bulky and lacking elegance. Italics/bold fonts are usually even worse.

What to do as a presentation designer? Design your slide without bold fonts initially, and only add bold as a last resort. Your first tool of emphasis should be to increase the size of the font/

(Not) surprisingly, I find that regular slide titles look better than bold ones. Adjust your template if you can.

Somewhat related, a post on color as a last resort.

DesignPowerPointPresentation designPresentationTypography

About this blog

Notes on all things presentations โ€” design, storytelling, and AI workflows.

Subscribe now to never miss a post.

RSS

About SlideMagic

A platform for business presentations.

A free student plan is available.