Blog post

Home run image

July 8, 2009 · by Jan Schultink
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It is hard to find that one image that tells your entire story, especially when writing fund raising presentations for technology startups. This one comes pretty close: “Dont’ lose your contacts when you drop your phone”, and ad by Indian mobile phone operator Airtel for a phone address book backup service.

See how the composition of the image creates an enormous depth of field. Although it might clash with a minimalist approach to design, I would put the message in a big bold title on top of the image if I were to apply something like this in PowerPoint. Over-communicating is better just to make sure that everyone gets the point.

A larger image can be seen here on Ads of the World.

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