I am learning a lot from print advertising. I am learning a lot from the adgoodness blog.
Especially in fund raising presentations I design for startups that are going to pitch to potential investors, I am spending a lot of time/effort in finding that one image or visual concept that really nails down the idea in one big bang. Almost to the extent that the following slides are not required anymore.
Consumer marketing is all about focus on one single and clear consumer benefit. Here is a(nother) great example. Food for thought when designing your next presentation.
2 comments
Most advertising agencies can stage their own photos or have sufficient Photoshop skills in-house to combine several images into the "perfect picture".
This challenge with stock images reminds me why I like clip art. I can create the "perfect picture" by combining different clip art images. I can edit them and create what I need. I can do it within budget and in less time. Clip art may not be as elegant as images but it is pragmatic and just as effective.
Presenters should learn from ad makers on how to present the 'core idea' in a 'visually appealing' and concise manner.