Writing emails to busy people is hard. One thing to keep in mind is that they usually get the same type of question.
- Can I meet you for a coffee?
- Do you want to be on my Board?
- Do you want to invest in me?
- Do you want to buy my software?
If you are asking one of these questions, stand out from the others
If you are actually not asking one of these questions, make it very clear. Your email might get eyeballed very quickly and rejected with “no, I don’t have time for more Board seats”…