Most companies have some sort of corporate PowerPoint presentation template sitting on the file system. It consists of a title page, some trackers, some bullet point layouts, some picture slides. The template probably looks ago, but as soon as employees start to use it, this is no longer the case.
Why?
- Most templates are designed as an afterthought, after the logo, web site, letterhead and business card have been approved
- PowerPoint templates are created by designers who understand graphics design, web/print design software, but NOT PowerPoint and as a result a lot of technicalities go wrong
- But most importantly: templates are designed on a blank canvas, encouraging the designer to “do something” with all that white space.
A better approach: start with an actual presentation. The general company introduction, a product sales pitch, last quarter’s analyst presentation. Make that deck look perfect and put on the on the file system as a starting point.
- The template is designed around actual content, rather than content being forced to fit around a template
- Most companies need very specific templates. Consumer goods companies: products/packaging demos, market shares and sales across many channels, consumer research data. Pharma: scientific clinical trial data. Chemicals: process layouts, project maps. Consulting firms: fancy frameworks.
I am contemplating some new ideas for SlideMagic to make the above all a bit easier.
Photo by MagicPattern on Unsplash