Here is a story flow that I end up using often for investor pitches of my clients:
- Good idea
- Once, there was a situation
- Something changes/changed
- This creates an opportunity/problem
- It’s not easy to solve it
- Enter [company]
- It’s clever
- It’s different from the competition and alternatives
- Good business
- Market: lots of (potential) users
- Market: lots of dollars
- Profitable: Unit economics work, company economics work (when company reaches scale)
- Good startup business
- Product/feature pipeline is doable
- Sales & marketing strategy is doable
- Good company
- Team knows what they are doing
- Traction shows that things are gaining momentum
- Good deal (often not covered in a presentation)
- Board configuration
- Deal terms