Marketing managers always want to make sure that every single benefit and feature makes it on to “the benefits slide”. ROI. Low cost. Flexible. Scalable. Effective. Efficient. Affordable. Listing more benefits means spending less slide real estate on each individual one (words, visuals). Your remarkable story gets diluted into a generic cloud of buzz words that people find on just about every other benefits slide that they have seen.
You conformed. Marketing managers expect this benefits slide. Customers recognize it as: “hey, here comes the benefits slide”. Everyone follows the script. Presenter presents. Audience does a quick email check. The usual stuff.
Benefits are all about standing out from the competition. Let your benefits slide stand out as well and focus it on what is really different about your company and your product.
5 comments
As a marketing manager, I can only speak for myself, but it's not usually marketing pushing for this. But it's stereotypes like this that do make people believe marketers are all fluff and no substance.
Take away the clutter and noise.
GOT IT!