How do you make up your mind? Think of this, consider that, go back, look at this. A slightly random process in which you jump from one aspect to the other. Once we are done with this process, we go through a more orderly check list to see we’ve covered everything.
Here are the implications for many of my presentations:
- Upfront, tease the audience something great is coming, but do not try to summarize or explain the whole pitch in a structured (=boring) way
- Tell the story using the structure a movie director would take, not the author of a business school text book
- Come back with an organized summary, the check list, to show the audience that we have covered all.
4 comments
Reminds me of the well respect adage: tell them what you're going to tell them, then tell them, then tell them what you just told them.
Though your version adds the spice of the "movie" — a much better way to share the meaty stuff.
Thx—Anil Sethi
This is not exactly what I meant. I you have to repeat your story 3x for people to remember it, it is probably not very interesting.
It is better:
1) Tease
2) Tell it
3) Remind them of the check list
I like it!
Thanks for the Post!