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Visuals are emotional shortcuts

March 14, 2011 · by Jan Schultink
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Visual slides are emotional shortcuts. A powerful image or visual concept unlocks something that was already (at least partially) stored in our memory. This scene from the movie Ratatouille (affiliate link)is perfect example: a taste sensation that unlocks a childhood flashback.

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2 comments

Jan Schultink2011-03-15 19:04:30
Thank you
online printing2011-03-15 19:01:57
great article