Getting the latest logos

Corporate logos get used a lot in presentations: our customers, our partners, our competitors. You find them via Google image search. When you do, make sure you get one in a good quality (earlier post), but more importantly go to the home page of the company you are looking for to check whether you got the latest logo, and/or the logo in the right colors. Don’t just rely on Google image search.

3 comments

Jeff Gorham2010-10-22 04:23:55

Agree that one should use the correct and best quality logos they can. Just also be aware that logos belong to their owners (the organization), and some organizations are very particular about how they like their logo used (or not used). I have seen some company logos used in well-meaning but badly done designs.

If it looks like the organization in question takes their visual identity seriously (e.g., Disney), or you can’t get a good version, or you’re not sure - better to stick with good, solid typography.

Gee2010-10-22 07:40:24

More times that I can care to remember we've been asked to work on a presentation but, for whatever reason, our client contact can't get hold of hi-res/vector/updated logos.

Most company sites have downloadable brochures as PDF files. As long as the logo has been embedded in the PDF as a vector, it's a simple case of opening the PDF in your favorite raster editing application (aka PhotoShop for most people) and cropping out the detritus.

Agree with you - and Jeff - about usage directions. Few organizations have their corporate ID guidelines available on their sites.

Jan Schultink2010-10-22 04:40:59

Good point. Companies should actually put the usage guidelines for logos up with a high res image on their web site for external use. You can't stop people from using your logo scraped from a web site in their own documents, so you might as well try to influence the way they do it.