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George and Martha and leveraging audience anticipation

May 23, 2009 · by Jan Schultink
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Weekend reading. I was reading some stories of George and Martha this weekend to my children, and was reminded of a great blog post by Nancy Duarte about leveraging your audience’s anticipation in your presentation. Let them do a bit of the work as well, rather than just sitting down while being spoon-fed with content.

The “slide” with the grinning George is a more powerful one than Martha walking away to get a towel while the information conveyed is the same.

The images are scans from this book. Recommended for any parent.

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