Blog post

Infographic example - poor info / great graphic

January 9, 2009 ยท by Jan Schultink
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Infographics can look great, but can do a poor job in getting data across. This data could have been brought out better with simple bar charts. I am still struggling to get the point (15+ years of chart-decoding-experience as a strategy consultant is not enough in this case).

Original on Good Magazine. Click the image for a bigger picture.

Data visualization

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4 comments

Sean2009-01-09 21:36:00
The graphics are very nice, but agree with you 100% that it take too long to get the information out of the graphic. On top of that, if I am reading it correctly, it is actually wrong. The height of the box appears to be aligned with revenue per employee -- in which case, Google should be the "tallest" -- not sure why Ford seems to be the tallest(even if it was based on total revenue Ford would be the same as GE and smaller than Wal-Mart). But, I have been wrong before, so perhaps I am missing something.

The other two dimensions seem correct. Number of people/boxes = number of employees (Wal-Mart has the most) and surface area of the top of the box = profit per employee (Viacom and Google are the largest and about the same).

Thanks for the blog -- just found it today and will be coming back.
Jan Schultink2009-02-01 20:53:00
Thank you for the feedback! A book... I am not sure whether there is space in the world for another book about presentations. I think they have all been written...
Anonymous2009-01-28 20:20:00
Hey Sean,

I'm glad to read what you wrote. You interpreted it the same way as I did. The height of the boxes relative to one another is wrong.

Jan: great, great blog. You should consider a book, Jan...

-TW
Jan Schultink2009-01-10 11:52:00
Thank you Sean. Hope to see you more here.