The presentation’s look and feel says a lot about you… Here are some examples of look and feels that I encountered over the years.
- “I don’t care” bullet point slides in the bare opening format of PowerPoint, but actually written in a smart way. Basically a text document from someone who focuses on building her business rather than making pretty slides.
- That same bare format, but now with a presentation that clearly cost a lot of time and effort to make. A few randomly placed pictures and colorful shapes to add some spice.
- The management consultant deck full of theoretical and irrelevant frameworks and buzz words
- A super cutesy deck (curly graphics, pastel colours, quirky language) that pitches a company in a traditional engineering market
- The corporate deck consistent of slides that were harvested from multiple presentations, in slightly different formats, and for which all the paragraphs and footnotes have been extensively edited, and signed off by the CEO (including placement of commas)
- A super polished (and expensive to make) deck that looks like a 5 star hotel brochure that pitches a product that only exists in PowerPoint (the PowerPoint you are looking at).
- A set of system architecture diagrams, or the clinical trial results data
- A business plan template filled out literally, including slides and boxes that don’t really fit the product
- Web site has the new logo and colours, deck still has the old one
- Big and bold images, every slide has a visual analogy that sometimes is a bit stretched, no coherence between the slides
- Logos, graphical elements, confidentiality disclaimers, slogans take more space on each slide than the content itself