Following on yesterday’s post, here are some examples of slides you could get rid of when you want to make your deck shorter, without diluting the message.
They key idea is to see the difference between an analysis deck and a story deck. The first is your working document and contains all the information, data, that you needed to get to your conclusion. Everything is organized, logical, referenced, backed up. The story deck’s sole purpose is to get your audience to do something, most of the times this will be moving on a sales or investment process to the next stage (i.e., land the invitation for a zoom call).
Some stuff that usually sits in your analysis deck, and is not essential in your story deck (in random order):
- Detailed competitor analysis, especially when they follow a repetitive framework page after page, competitor after competitor
- Historical analysis, all the milestones your company went through in the past 5 years
- Market backgrounds that do not add insight to what is generally known (facebook user base developments, mobile phone penetration, etc.).
- Any sort of business school framework that was once useful on a whiteboard, but now feels a bit forced because it does not exactly fit your situation (what the audience as you put up the SWOT slide)
- Scenario and variance analysis and/or backup of financial assumptions
- Screenshots of stages in your app that do not really differ from anyone else’s (the log in page for example)
- Etc.
If your page does not ‘scream’ a very important message for your story, you can take it out.
But to contradict myself, sometimes the opposite is true. A seemingly incredibly boring detail can make all the difference to an informed audience. For example, some retention statistic that every investor in the SAAS market is looking at, or a specific statistical benchmark in your clinical trial results.
Happy purging.
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