I remember doing a project for a TV broadcaster back at my days at McKinsey. Because the client was in the business of communication, it was very picky on how reports should be written and presented.
Presentations are part of your corporate culture. If they look sloppy, are full of pages with boring bullet points, contain incomprehensible diagrams, are loaded with buzzwords, it says something about the organisation that produces them, especially when you requires staff and customers to sit through them.
Maybe you invested a lot in that first meeting sales presentation, but you can’t keep it up in the decks for the 2nd, 3rd or 4th due diligence meeting. This is where you show your real face.
These follow up decks do not have to be master pieces of graphics design, they still should look decent, consistent and on-brand.
(SlideMagic is here to help).
Photo by Raphael Renter on Unsplash