This tweet sums up SlideMagic’s strategy at the moment:
Ten happy users who use the product for hours every day and pay for it. Presentations is a very tricky segment, and existing solutions (including those with lots and lots of installs) suffer from one of these problems:
- Users don’t think making presentations with it is fun
- Users don’t use it as their go-to presentation platform
- Users don’t see the value to pay for it
The strategy of buying millions of users and then waiting for 0.5% who might end up as a user is expensive, risky, and probably leads to the wrong product.
Photo by engin akyurt on Unsplash