Blog post

Tone down the ambition

July 26, 2016 · by Jan Schultink
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Below is a professional print ad for Audi, trying to convince us that its heritage of cars is still present in today’s models.

The concept is a very simple one. The way it is visualised is highly complex. To pull off something like the above requires a significant investment in a designer who knows what she is doing. Any attempt to DIY it will make your slide look amateurish.

But if you are not a global car brand with a million dollar advertising budget, you can still get that visual concept across.

You can relax the ambition level of the type of visualisation you want to use. You cannot compromise on the professionalism of your slide.

Image from WikiPedia

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