Finding the bottleneck

If you are struggling to get traction with your investor presentation, it is worthwhile to try to find out where the bottleneck is:

Do investors understand what I am trying to do?
Do investors understand that this is a big problem/opportunity?
Do investors understand that someone can make a big business out of this?
Do investors understand that I am the person who can make a big business out of this?

These are slightly different questions than the ideas entrepreneurs often have:

My slides do not look “slick” or professional enough, let’s add some colour
The story flow is not completely right, let’s talk about the market earlier
We have not put in aggressive enough financial forecasts, let’s bump it up to $100m
We did not put in that Gartner total market number for 2016
We are not mentioning the right buzzwords, let’s add a few
The deck is too long, let’s cut it down to 5 slides by combining pages
We should use Keynote or Prezi, PowerPoint is stale
We should invest in a video clip
The deck needs more animated slides
AirBNB raised a lot of money, let’s copy their pitch deck