Gobbledygook

Robin Wauters of TechCrunch linked back to an old TechCrunch post summing up words that are over-used in press releases (and presentations):

Leading / leader
Best / most / fastest / largest / biggest
Innovative / innovation
Revolutionary
Award-winning
Disruptive / disruption
Cutting / bleeding edge
Next-generation
Strategic partnership
Synergy

The post then goes on to link to The Gobbledygook Manifesto by David Meerman Scott. All useful reminders for presentation designers.

If you are about to use one of these terms, think again and see whether you really need them. If so, please use them, if not, change them for something more original.

3 comments

Jan Schultink2011-08-26 09:38:45

Good one

rabotha2011-08-26 08:10:58

Another candidate for such list: sustainable/sustainability. Obviously frequently necessary to think about, but...

Fred E. Miller2011-08-27 11:11:43

Like, that was an awesome, groovy, really cool Post, Jan!

It was "right on" and hit the nail on the head!

lol