Theory and rules are not enough to create good looking slides. It is a bit like interior design. Architects can use nice materials, pick matching colors, and still, somehow the overall design does not look good. And you cannot exactly pinpoint why this is.
I often have these moments where I am starting over, trying again, do something different, put a design away to give it a few extra days, because it just does not feel right, despite that I used good fonts, matching colors, the right proportions. So why is it not good? I would not be able to tell you.
This is not a problem if you allow enough time for the design process.
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If there is one thing I *hate* it's people telling me how many slides I can (or can't) have when pitching something during a defined time period. They have no idea that I could talk to one slide for an hour or - as you pointed out the other day - I could deconstruct an animation that was one into 20....
Thoughts?
r.
My analogy for such a situation is St-Exupery's Little Prince awaiting the opening of it's rose... given enough preparation time, the result is astonishing