Voice pacing

Here is an interesting article about voice pacing on the BBC web site. Researches analyzed voice patterns of 1,400 attempts to get people to do a phone service. Here they are:

• Speak moderately fast
• Pause
• Don’t change the pitch of your voice too much

You could re-write these findings as follows:

• Be energetic and enthusiastic
• Don’t rattle off a pre-programmed script
• Act normal

In short, have a human conversation.