I have been designing an enormous amount of startup venture capital pitches over the years. The stakes are high, the story is often not clear, the founders are open to new forms of communication and so they are willing to invest in a good pitch deck. I enjoy these projects immensely, there is nothing more fun than taking an idea from 0 to a beautiful visualization.
It is a relatively small presentation design market though. The big change will be in the 1,000s of boring sales presentations that are used every day. Corporates burn millions of dollars on advertising, billboards, fluffy white papers, and conference booths, while sending the salesforce on the road with a low budget PowerPoint deck that is embarrassing to use. It is time to re-allocate some of that marketing budget and stop killing these great stories with bullet points.
4 comments
It really takes more than just redoing existing sales presentations, sales and biz dev departments need to be educated that the presentation should be more of a story - a story specially written for the customer's circumstances.
The worst thing is that sales presentations are almost always generic while they should be tailored to the customer that will receive the presentation. Unfortunately (for the customer) it is either to difficult or time consuming for the sales force to tailor their presentations to a customers needs.
A fantastic opportunity indeed!
Clean & Simple RULES!
Thanks for the SIMPLE Post.