Google is using a cartoon book to explain the benefits of its new Chrome browser.
This just opened my eyes. A lot of work I do for Israeli high-tech clients is helping them explain complex technology to potential investors. Until now, I never considered using a cartoon. Maybe it’s time to change that. As an example, the attached illustration is a fragment of the explanation of the concept of a multi-threated browser. Still, the cartoon format is more suited to a presentation handout than an on-screen presentation, where you almost cannot avoid investing in an animated cartoon to get a similar effect. Gary Reynolds posted broader thoughts today about using cartoons in professional presentations.