A slide came flying by on Twitter:
The original chart:
Below a the same chart, but now in SlideMagic style. A few modifications:
- Toning down the colors
- Switching to regular bars instead of the stacked bars for the detailed sector breakdown. The boxes are more or less equal in size, so the stacked bar does not really add that much information, while making the whole thing much harder to read.
- I cleaned up the categories and totals, they did not add up properly. This is probably the result of the analyst who had to work with multiple conflicting data sources. I am a strong believer of pushing through one, consistent, view of reality when it comes to a final presentation. Either you add your own interpretation to multiple sources and come up with a new one, or you stick 1-on-1 to a consistent source. The in-between ambiguity is useful when you do the analysis, it is confusing when you make the final presentation.
- The segment concentration numbers are actually very interesting in this chart. In the original, they are very hard to read and compare in the boxes. The SlideMagic chart gives them much more space
I added this slide to the SlideMagic template database (download it here), or simply search for “restaurant” in the desktop app and it will pop up.