It is a good exercise to go back in your memory and try to recollect presentations you saw, and what you still remember of them.
Chances are that you forgot:
- The names of the 7 forces affecting that guy’s industry
- That complex logical argument structure
- The mission statement
- That inspirational quote
- The benefits: flexible, scalable, cost efficient, and customisable
- Etc.
There is a good chance that you still remember:
- That personal story
- That detailed but unexpected fact
- That French accent
- The Skype message notification icon
- That image of a container ship that summarised the big idea
- The button that was missing on the shirt
- That clever analogy that ran through the entire presentation
- That unexpected turning/break point in the story
- The benefit that you get that whole thing up and running 7 minutes 30 seconds
- Etc.
Now look back at the presentation you are working on.
Art: Gilbert Stuart’s unfinished 1796 painting of George Washington, also known as The Athenaeum. Sign up for SlideMagic, subscribe to this blog, follow on Twitter.