Blog post

Be bold - make your audience remember...

July 13, 2008 ยท by Jan Schultink
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Due to PowerPoint overload, business audiences find it hard to get excited about facts that sound the same. For example: the fragrance industry is saturated and it is hard to launch a successful new brand.

Here is a series of slides that could support the point in a more dramatic way:

Rather than putting just a bullet point with text, the slide actually provides a (partial) list of new product launches to drive home the point (click on image for larger picture).

An image amplifies the message (click on image for larger picture).

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2 comments

Team Members2008-07-13 09:46:00
Good write, are you in advertising industry?

Hui
Jan Schultink2008-07-13 12:28:00
I am not in advertising. I am a strategy consultant who happens to write a lot of corporate presentations, mostly for fund raising.