Videos can make presentation files too big for email. Many corporate email server are still set to a maximum of 10MB for attachments. Some thoughts.
- Yes, there are many alternatives for email attachments, Box, Dropbox, WeTransfer, etc., and sending email attachments might look like a thing of the past. But, if you are fundraising or on a sales campaign, you want to take all possible friction out of your funnel. One in 50 recipients might be working in a company that does not support Dropbox for security reasons, another might be a 65 year old angel investor who does not know how to use box. Your document has to fit all possible audiences.
- Think about that video in documents that you sent. When you are there in the room, presenting, you can make take action when people do not connect to it (switch it of, explain, etc.). When someone is watching your video and does not have the patience for that spectacular opening animation scene, you cannot prevent her from abandoning your pitch all together. Some videos are useful or even essential (product demos, real estate project walk through), others might simply try to add some sparkle to the deck. Make the call whether they are essential.
- If you decide to take the video out and it contains essential information, don’t simply paste a YouTube link (again, think of the impatient investor watching the deck on a mobile phone, or the 65 year old angel investor), or even worse, nothing. This will take an essential element out of your story. Instead think of alternatives for a video: add a series of screen shots with explanation bubbles, or pack the message of the video in a more traditional slide.